How Does Social Media Integration Help Seo

How does Social Media (SMO) Integration help SEO

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Search engine optimization (SEO) and Social Media Integration (SMO) go hand in hand. SMO is closely connected to SEO in that both types of optimization help in improving ranking of your website on search engines. If SEO can be defined as the practice of optimizing the website for various search engines then SMO can be called a technique of optimizing a website for the end users.

The underlying principle of SEO is that when your website has relevant search keywords, unique content and a high number of external links coming into your site then its rating on search engine result pages will certainly improve. In current scenario, social media has become a buzz word, which in turn helps in getting your business a face on various social media platforms; hence it is acting as a viable platform to communicate with a number of potential clients. By using varied services such as Twitter, Facebook, LinkedIn and various other social media platforms, you can promote your business in the virtual world. If we will say that Facebook is one of the most popular ways of making your presence felt in the online world, then there will be no exaggeration. As so many people are spending time on Facebook, it is an effective way of spreading your marketing messages. Even you can easily foray into the emerging markets with the help of social media marketing, as there is a huge increase in the number of users who are using Facebook, throughout the world. By creating a business page on Facebook, you allow users to like your company and get daily updates on the promotions. In this way you can keep your business front of mind for these followers and can encourage them to make a regular visit to your website. Similarly, if you are having a Twitter account then you can keep your followers updated through your regular tweets. It will help in increasing the number of links coming in to your site, which in turn will make a big difference to your rating on search engines.

SMO helps in giving a human touch to your business or brand. Here, you will find that interactivity rate is much higher on the online platforms as compared to any other medium. The amazing part is that your blog feeds can be automatically visible on pages of various social media websites. In this way, you can easily link your website to different social media platforms, which means saving of considerable amount of time and efforts. Your customers can reach to you at any time throughout the day. People can comment, provide feedback and can get answers to various queries easily on these social platforms.

Many savvy businesses are creating unique content on their websites in the form of articles or blogs in order to optimize their search rankings. Furthermore, for increasing the number of external links coming into your website, you can create short description on social media websites such as Facebook, Twitter, which can engage the reader and can compel them to read more. They will then click on the link to read the full article, which will take them to your website. It means a good call to action on the content will definitely help in increasing the number of visitors. The effective utilization of social media not only ensures that your website can be easily found in online search results but it also helps in increasing brand awareness.

by: Gopi nath

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