How Effective Is Twitter For Lead Generation

Lead generation online is the most definite change that we have seen in the BPO sector of late

. No other new method has generated this much of interest, neither has any other process grabbed this much of attention in such a short time span. The generation of leads online becomes an even more interesting proposition when we talk about doing it through social media platforms. Facebook and Twitter leads the way for call centers in this department. Every call center worth some value is now creating profiles on these networks and pushing themselves to promote and market what their clients want them to sell. The rise of Twitter as a popular zone for the netizens has brought it up in the estimate of online marketers. Let's find out how Twitter can help you sell your brand.

Branding on Twitter starts off with creating a profile. BPO units have a couple of options here. They can pick a personal profile or a corporate profile, according to the need that they are going to serve. In case of a personal profile, the call center would need a bio or introduction. It is advisable to create a profile that matches those of the targeted demographics. If you are selling DISH TV, create a profile that loves watching TV! That will help you connect with the followers in a better and more engaging way. In case of a corporate profile, you can use the authentic information that you would find on the corporate website of the client. Corporate profiles are a must for B2B lead generation. Business heads don't talk to random profiles created on Twitter.

After the profiles are created, it's time to add followers and also follow people. Several call centers use the thumb rule of adding just about anyone. They go on a rampage and select random requests to everyone in the loop. That is not the ideal way to do it. Call center agents can only sell products/services among their target consumer pockets. Follow people who will add value to your business. Check out the groups and communities that are relevant to your domain. Add those people to your page. They will instantly take an interest in your brand because you function in their field of curiosity. If the consumer is not curious about your brand, you cannot make a sale.

An important activity on Twitter that BPO agents do is push web links that lead to the client's service page. While this cannot be refuted that it was the purpose of getting on Twitter, call center agents cannot afford to make it so blatant. To make a user interested in your services page, you have to pull them to it. You cannot keep pushing those links because they are more likely to ignore them. Finally they will have enough of it and report/block you! It's always a better idea to exercise caution in social media marketing. Moreover, there are many spam profiles on Twitter. Following them will proliferate your follower count but it won't add value to your business.

by: Ivana Lewis

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