How Email Advertising Increases Your Marketing Efforts
As many affiliate marketers search for ways to effectively advertise their products
, they often look at what kind of local online marketing that successful markers are using. Concentric Local Advertising explains various forms of marketing that are either free or low cost. Any affiliate marketer can use all of these forms individually, but using them simultaneously will dramatically increase the traffic to their websites and affiliate products.
One rule of thumb as an affiliate marketer is to not focus on selling products only. You need to sell yourself first. People need to trust you in order to want to do business with you. The "Tell then sell" philosophy should be your primary aim. No matter what kind of product or service that you have to offer, you should not place local online ads that only try to sell. It is of greater benefit to first tell the reader something useful and offer them a solution to a problem that they are facing. Then show them a product that you offer that could also help with their dilemma.
Most potential customers visit the internet in search of information. Some people are looking for product review of an item that they just saw advertised on television. Some people are looking for product comparisons. Some people are searching for the best offer and local stores that they can find the item. While some people are frantically looking for a solution to a problem that they are facing.
Using local website marketing effectively can answer the customers questions. This will gain trust and in turn equate to more sales.
One form of local website advertising that is effective is email marketing. The first thing you will need to do for this technique is to build a list of email addresses of potential customers. The easiest way to build this list is to offer a free product in exchange for a person's email address.
Your offer is called your lead magnet and this lead magnet should be enticing and necessary to answer the question that the customer is facing.
Next you will need to purchase a good auto responder system to send all of your pre-designed emails to your list. At various intervals, use your auto responder to send "Tell Then Sell" emails to everyone on your list. If they choose to continue receiving your emails, they will begin to see you as an authority figure within your niche. This will increase sales and boost your website ranking.
As one of the many low cost advertising methods available, email marketing should not be overlooked. This form of marketing can not only give you immediate sales, it will help you to build your contact list. As you combine this method with several others and market them simultaneously, your sales will increase and your success as an affiliate marketer will be achieved.
by: Stacey Kephart
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