How Googles Anti-spam Efforts Are Affecting Seo

Although Google is the top search engine worldwide

, there are times when it is unable to detect spam, which drives users to sites not relevant to their search. These flaws have caught the attention of users which is why Google has increased its anti-spam efforts significantly. Webmasters receive more spam notifications while the search engine pays greater attention to unnatural links and cloaking, which are strictly against Googles guidelines for webmasters.

Massive changes in ranking algorithms have been made which can have an impact on your search engine optimization efforts and subsequent rankings.

The need for high quality content

Many webmasters have noticed a drastic drop in traffic and page rank even though they claim to use original content. The crackdown on content farms by Google has in some instances unfairly affected the SEO strategies of many webmasters. The best alternative is to engage the services of a SEO company to determine how the new algorithms function and implement SEO strategies accordingly. It is important to use the right SEO services since the changes made by Google in their algorithm have in some ways affected the fundamentals that SEO experts go by. Websites are required to have high quality, original content in order to find favor with the search engine.

Content marketing and SEO

With Googles new anti-spam efforts, is it important for webmasters to have a long term approach to Search Engine Optimization to produce better results rather than look for a quick fix. A website needs to be well optimized so that Google can index every page. This includes using targeted content and regular updates to the website to attract the volume and quality of links that Google looks for when indexing a page for targeted search terms. In order to develop good links that Google needs, a website also needs to be marketed correctly. Once visitors realize how useful your content is, you can attract links that will increase traffic.

With the help of a SEO Company, you can be sure of good content with backlinks for Google to reward with high rankings in search results. For lasting results, it is essential to use ethical search engine optimization strategies that will find favor with Googles algorithm that is designed to increase the visibility of sites. Websites can now rely only on original content rather than scraped content in their efforts to retain a high page rank, which can be best achieved with the right SEO Services.

by: Sakkun Tickoo

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