How Handcrafted Jewelry Displays Increase Sales of Handmade Earrings Unique Bracelets

How Handcrafted Jewelry Displays Increase Sales of Handmade Earrings Unique Bracelets

Handmade jewelry displays are fundamental marketing strategy that should not be given only diminutive deliberation. The proper handcrafted jewelry display can easily make the difference between a sale and no sale of your handcrafted earrings and handmade bracelets. The difference between making decent money or making good money for all of your efforts is as simple as the proper point of purchase display.

One of the most important considerations for handmade jewelry makers is the selection of jewelry displays. Now, while this may seem a small point to consider when you are probably more concerned about designing, creating, and ensuring quality of your handmade jewelry products, it is a significant issue if you expect to sell your work. Part of the process of handmade jewelry creation or the art of making unique gifts, is the marketing of your handmade product. To understand this point, just think about your own shopping and buying habits when you are looking for a certain gift. If you were to drop by a store that had handmade jewelry for sale, ask yourself how likely you would buy a handmade necklace that was simply laid onto a table. Or, if you were to consider this necklace, what value would you place on it compared to a handmade necklace artfully and beautifully displayed on a necklace bust or stand where you could see how well it hung, or how it might look on you or a friend. Displays can be very expensive especially when you are only starting out in the handmade jewelry business, or are only selling your creations at local markets or craft shows. However the appropriate handcrafted jewelry display will place greater value on your handmade earrings and handcrafted bracelets while at the same time dramatically increasing your handcrafted jewelry sales.

One of the options, other than purchasing displays, is to make your own. You can use a variety of material some of which you may have on hand already. For example, instead of buying a neck bust, you could carve one out of Styrofoam packing and wrap suitable cloth fabric around it. Or, you could make a necklace display stand by using old wood you have around your home. If you find you are not able to make these yourself or do not have the time, contact wholesale jewelry suppliers or packaging supply companies and purchase inexpensive handmade jewelry displays. You do not have to buy the most expensive displays but you need to have a handmade jewelry display that does not appear cheap.

Many handmade jewelry artists opt for gift boxes so you can display handmade earrings, handcrafted necklaces and handmade bracelets on the same jewelry display. Jewelry gift boxes not only add perceived value to your products they are easy for the customers who are buying your handmade jewelry as a unique gift for a friend. They will appreciate your consideration and return the next time they need to buy unique gifts.

Once the purchase has been made, do not make the mistake of placing the purchase in an old grocery bag which takes away from the image you want to create. Simply go to a wholesale supplier of packaging and get plain plastic bags (these are very inexpensive), or if you are making an environmental statement, simply purchase the tried and true paper bags.

It does not have to cost a lot to add perceived value to your handmade jewelry. Careful thought and consideration will allow you to create simple and effective display ideas that will dramatically increase your sales of your handmade jewelry.

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