How Long Should Your Company Spend on Social Media in a Day?
How Long Should Your Company Spend on Social Media in a Day
?
This question has been popping up quite a lot in my recent conversations with clients and friends alike how much is too much and how do one estimate accordingly?Some companies swear by 1-hour daily while some go with 24-hours constant monitoring is that really necessary?
The duration spent on social media defers from one to another and is dependent on2 simple factors:
#1: The social media tools your company is using
Some tools require more time to monitor (e.g. Facebook and Twitter) compared to others (e.g. blogs) as tools such as Facebook has a lot more interactivity going on as compared to blogs. Alsodepending on the size of your network, you may need to spend more time replying to posts, @mentions and comments left by your followers or readers.
The more tools you use will definitely take up more time sobe selective!Use only those that matters most foryour and concentrate on themfirst!
#2: What social media is used for (i.e. its intended purpose)
This goes all the way back to yourcompany's objectives in utilizing social media in the first place. Is it used todisseminate information? Is it used topromote your products / services? It is used tolisten to what's hot and not? It is used toengage with your customers? Is it used toattract new customers? Is it used to obtainfeedback? Your reasons will determine how long you would want to spend on social media. If you're just wanting to disseminate information, chances are, you'll only need to spend time on content creation while if you're there to listen to complains, you may want to play a more active role.
Be clear of what you want to achieve withsocial media networks as you won't be able to do everything at one go especially if you're new to it.
Closing Thoughts
As simple as it seems,most companies intend to dive into the sea ofsocialmedia tools without first understanding what is required and whether it is really necessary.Not every business requires a blog and not everybusiness have to be on Twitter.
Know your goals and no longer you'll feel that time is never enough on social media. Know why you're doing it and no longer you'll feel that the results does not justify your time.