Social Media 2011 - TiYo

Social Media 2011 - TiYo

Social Media 2011 - TiYo

Social media is the platform of using highly accessible and scalable communication techniques for media and social interaction. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. It has been as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content. Businesses and companies also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.

One of the key components in successful social media marketing implementation is building "social authority". Social authority is developed when an individual or organisation establishes themselves as an "expert" in their given field or area, thereby becoming an influencer in that field or area.

It is through this process of "building social authority" that social media becomes effective. That is why one of the foundational concepts in social media has become that you cannot completely control your message through social media but rather you can simply begin to participate in the "conversation" in the hopes that you can become a relevant influence in that conversation.

As a result of social media - and the direct or indirect influence of social media marketers - today, consumers are more likely to make buying decisions based on what they read and see in platforms we call "social" but only if presented by someone they have come to trust. Additionally, reports have shown organisations have been able to bring back dis-satisfied customers and stakeholders through social media channels. This is why a purposeful and carefully designed social media strategy has become an integral part of any complete and directed marketing plan but must also be designed using newer "authority building" techniques.

Tiyo (This is You Online) is a service that enables users and companies to manage, receive advice on, and grow their online presence in a way that is rewarding. The company was formed in 2011 and has the strong backing and involvement of experienced social media experts who want to give the companies involved, control over their own marketing. Tiyo is focused on providing analytics and a wide diversity of potential leads for their customers, and aims to provide industry based high income individuals as well as lower income individuals.

Tiyo's concept has been described as "A Social Media Management system in a box". The system is being released Mid 2011 but in the meantime visit us on Facebook to learn more, when viewing us on Facebook hit the 'Like' button to keep informed!

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