How Often Should I Blog?

How Often Should I Blog?

How Often Should I Blog?

I had the great privilege of teaching the marketing segment of a one day entrepreneur seminar last week. Along with covering things like the 4-P's of marketing, personal branding, professional networking, and e commerce, I talked about blog marketing. We had a great discussion about how blog marketing can be easily converted into article marketing as part of a total online presence.

As expected the question "How often should I Blog?" came up. There is no simple answer to this question. We know that, generally, the more frequently you blog, the higher your traffic. Does that mean you should blog every day or multiple times a day? Here are guidelines I use on my personal blog and for our MyMark corporate blog.

Content is King. If you have something meaningful that your audience is interested in and would benefit from, blog about it. If you don't, don't blog.

Be Social. If you are blogging and responding to those who comment on your blogs as well as participating in appropriate forums and other blogger sites in your area of interest and still have time for the rest of the things important to you in your life your family, your career, your passions and hobbies then you will naturally discover how often you can effectively blog.

Define your Blog Marketing purpose. Is your blog supporting your business plan? What role does it play? Some blogs are designed to help potential customers get to know you. Can this be done once a week? Probably. Some blogs are providing timely information or insights about news. These blogs will be driven by the amount of news in your industry and could happen several times a day.

Experiment. Check your site statistics. Try blogging once a week for a month. Then blog daily for a month. See how traffic varies based on the frequency of your blogs. Vary the length of your blogs. For example, write longer blogs once a week then try writing shorter blogs several times a week. Your audience will help you decide. Keeping and watching your site statistics is critical to determine how often to blog.

At MyMark we have four of us who write blogs and one guest blogger. This is ideal because it allows me the opportunity to create fresh, valuable content, once a week, yet our readers get new content everyday. However, on my personal blog I only blog once a week unless there is timely news that I want to comment on. This keeps my content fresh, not forced and I don't burn out.

There are no rules. Just guidelines. Remember, great content is king, leave enough time to be social, stay focused on your blog marketing purpose, and experiment.

What other factors help you decide how often to blog?

POST COMMENT

Moving and Storage Company blog 101 Ways To Monetize Your Blog Without Boring Your Readers How to make money blogging by Using Articles The Right Attitude Is Crucial When Blogging The 3 Keys To Being A Successful Blogger Introduction to the Little Advisor - the blog that will help you managing your personal budget 16 Ways to Drive Traffic to Your Blog Blog Commenting Is It the Right Way of Link Building The Blogs of CEO's The Advantages In Choosing a Free Blog Setup Things You Need to Take Note of on How to Make Money Blogging 5 Easy Ways To Get Traffic To Your Blog Blogging: An Income Generator