If you currently run a restaurant or will opening a new restaurant soon you should have a marketing plan ready to deploy
. When it comes to local business, local marketing is essential for success. Your restaurant may be in a good location, but people could drive past it 100 times and not even notice it.
It is a proven fact that most people are not very observant of new changes in their environment so you need to let them know you are around. Direct mail advertising can be effective, but you have to compete with so much other junk mail so it can be harder to get a good return on your investment.
But door hanger marketing is something that has been known to have amazing results yet not many people do it. If you are going to launch a new restaurant or are looking for new business you should consider printing up some cool door hangers and placing them home doors within a few miles of your restaurant.
This forces people too interact with your door hanger because it is on the door knob and this type of advertising can have really good results if your demographic targeting is solid. The best thing to do is to use some powerful imagery, a big bold headline and mention some kind of offer. Also be sure to include contact information such as your address, phone, email and website url.
On the back you could even include a mini menu so people know exactly what you have or if you are stressed for room at least include some of your popular menu items such as "fresh pizza, pasta, soup and more!".
Another great idea would be to partner with local hotels and other businesses that attract a lot of people if you deliver or are very close by. This way you are tapping into their large audience easily and with permission. Getting the business of just one hotel or large office could skyrocket your orders and delivery business.