How To Ask For Convincing Reviews For Your Photography Company
How To Ask For Convincing Reviews For Your Photography Company
It doesn't matter what profession you operate in, positive reviews are some of the most effective means you can use to convince your potential clients you have the skills to do the job they want done.
This is definitely true when it comes to occupations such as wedding photography in which the couple are actually entrusting their wedding photos to your capacity to capture the emotion of that day.
For many businesses receiving genuine reviews can be worse than pulling teeth, and receiving genuinely effective reviews is even more difficult - a review which says 'She did a great job and I was happy' doesn't really make the grade.
How can you make this simpler.
Well firstly it's a good idea to try and figure out is just when the best time for you to bring up the subject of a testimonial is.
This may vary from one business to another but generally speaking ., make an attempt to recognise when the customer is at their happiest or most grateful - this will always be a good time to raise the subject because they may feel obliged to do you a favor as they are so happy about the work you performed for them
An example could be when you've just handed them their wedding album and they're looking through it with you present and you can tell that they are obviously overjoyed with how well it turned out.
This is actually the appropriate time for you to work getting a testimonial into the meeting by enquiring if they'd mind responding to a couple of questions about what they though about your work..
After this you just ask then if they would mind letting you write that up into a quick testimonial which you use within your own marketing and advertising. After you've written it you send it to them to get their authorization and you are finished - you've got your review.
The most important thing here is that you'll be completing as much of the work as possible.
If you ask a person to write up a decent testimonial for you, often they'll either write up something extra short and superficial, or they are going to put it off so either way you do not get what you're really looking for.
Here is a little idea that can provide you with really effective testimonials - they are at their best when they are connected to some common objections potential customers have regarding your business.
So for example if someone thinks that your price is too much, you can either try to convince them that your photography services are worth the price, or they can look through a few recommendations about past customers that were also worried about the cost, but having seen how good you are they now think you were actually undercharging for your services
Hearing it from someone else is usually more effective
To take advantage of this what you ought to do is make a summary of the most typical objections that are raised.
Next think of past clients who had those same issues before they worked with you, but they no longer have those issues anymore as a result of how great you are.
Put this into written testimonial form you have yourself a powerful, objection-overcoming testimonial that can be used in your marketing to quickly convince people that you are the best photographer for the job.
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