Top tips to taking perfect horse advert pictures

Top tips to taking perfect horse advert pictures

When you sell your horse, the first thing people look at is the picture. So how do you make yours stand out from the crowd? Your picture needs to make a big impact to ensure your advert is viewed, as well as giving off the right impression. Here are Horse Deals top tips for taking an advert picture to be proud of.

Ensure your horse looks his best

Before you take your picture, make sure your horse is looking his best. Make sure he is well groomed and free from mud. You are trying to get the best possible price for your horse so ensure that they look like a million dollars before you take your pictures.

The same goes for any people appearing in the shots with your horse. Wear smart riding clothes and ride as if you were at a competition to show buyers you know what you are doing and your horse has been schooled properly.

Keep the background clear

Make sure you take pictures on a bright or sunny day to ensure you get the best lighting and make sure the sun is behind the photographer to avoid shadows appearing across the horse.

Make sure that your background is simple and free of clutter or rubbish. It is important that buyers focus all their attention on your horse rather than any distractions from a busy or untidy background.

Taking the shots

In order to show your horse off to its full potential you need to ensure you have a good full length shot to show off his conformation. Enlist a helper to keep your horse's attention, his ears pricked and his head straight while you snap away. It is also advisable to include a head shot to show off your horse's facial features.

Include a picture in your horse for sale advert which shows off your horse's speciality discipline. Ensure this picture is clear and not blurry as this can give off an unprofessional impression.

If the horse is a youngster include a picture of it working on the lunge or free schooling to enable potential buyers to see its movement.

With children's ponies, include a picture of it being ridden by a child. By not showing your pony being ridden by a child you risk people questioning its suitability for a younger rider and may mean it is overlooked by many buyers.

Do not take pictures from a long distance as buyers like to be able see exactly what they are buying. They are not able to get a good look at a horse if it is a speck on the horizon.

If you are advertising your horse as a serious competition prospect, do not include any comedy' pictures of your horse as these may detract from the professional impression you are trying to present. However, if you are advertising horses for sale as a family friend or companion, then you may wish to include a funny picture to show your horse's character.

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