How To Begin Selling Advertising On Your Blog

It is pretty incredible how much of a difference website advertising can have

, of course you have to consider certain factors.

It isn't all that hard to set up your blog to run third party advertisements to bring in some extra cash. Finding clients to work with is actually much harder. You'll have a much easier time if you have good traffic levels and a good reputation. Even if you are close to the minimums for selling ad space, it's still doable with consistent marketing efforts. This means that you need to learn about what will be best for your business. Some areas are very tricky and it is in these areas that most of the mistakes and wrong signals are made and sent. So go at a slower pace so that you can get a grasp on the knowledge that you need to have before you get started.

Depending on which site you choose, social media can be really helpful. For instance, if you want your site to feel like it is aimed at professionals, you should create a profile on LinkedIn. LinkedIn, after all, is built to help professionals help each other. After you have created an optimized account, you need to start building contacts and joining the groups that most relate to your market.

This work's main purpose is to start the spread of word about your business on the Internet. Then you can work on getting to know other businesses and building a good relationship with them. If you do this enough, you'll become part of some conversations which will get you talked about. Force future ad buyers to pick you over the others because they can get more from you. You also don't want to let yourself get too distracted, so make sure this stays optional. The main idea here is to offer your advertising customers some space in your content. Ask them if they'd like to submit some form of presales copy in the way of a product or service review. Or, when they want to publish some kind of social proof, you can put it up close to the ads they have purchased. Since space around the ad will probably be an issue, simply create a link to the content that's specific for their ad. This does not need to be a time-consuming process once you get the framework for it organized. If it was composed well, the preselling copy can carry quite a lot of power and that's why this method has so much potential behind it.

You need to prove that your site is worth your potential advertiser's money. Put links in your footer with the anchor text "Advertise" and you'll get more views. Then all you have to do is create a page that tells them exactly why they should be advertising with you. Focus on the benefits involved and avoid the temptation to use hype. Along with that, you can try placing graphics from your tracking tools. Most people, however, are wary, which is completely understandable. Everybody has the ability to doctor screenshots and other graphics to reflect pretty much whatever you want. You can help yourself by getting social proof and testimonials from people who have advertised with you in the past. How you deal with Google and monetizing your site with third party ads has to be figured out. When you do this, you will more than likely benefit from your actions, plus influence people in the way that you want to. Putting ads above the fold, as most advertisers have found, is not the only way to generate an online revenue.

by: Stewart Riddle

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