Test Your Pay Per Click Advertising With Split Ads

As a webmaster, you desire nothing more than increasing visibility of your website

, increasing search engine ranking, getting high conversions, generating revenues and expanding your ambitious project online. These are the reasoning that drives a webmaster to indulge in hardcore advertising and something that propels them to excel and stand ahead in competition. As a webmaster, the first thing is to figure out the most effective advertising technique and when we talk about the best, what can be better than pay per click advertising.

Pay per click advertising is the most popular method of website promotion adopted by nearly all webmasters who have registered online. The thing with pay per click advertising is that they drive instant website traffic and are also principal factor in improving search engine ranking of a website. However not all pay per click ads click with the visitors and at times you need to do more than required to make your pay per click ad actually generate revenues for you.

If you want to assure that your pay per click advertising works for you, then the first thing that you need to do is split testing you ad. Now if we need to define split ad testing , then in simpler terms it means that you create two ads for your website, each different form the other and post both of them simultaneously. Then the nest thing to do is to wait for few days and see the response to each one of them. Once you figure out response to each, then you can chuck the ad getting least traffic and make the one with maximum traffic your pay per click advertisement.

How many split ads can be made?

On a stricter note there cannot be more than two split ads for your pay per click advertising. But with expert opinion the figures can change too. If you desire to take the safer route where your pay per click advertising is concerned, then it is better to make around 5-6 ads and test the performance of each where traffic generation comes into question. Once the ads are created, you can designate a stipulated time frame for each ad and gauge their performance where traffic generation and conversion comes into perspective. Then you can judge the performance of each and choose the best pay per click advertising for your website.

Basics of split ads

For any pay per click, the content and keywords hold prime attention and where split ads are taken into account, it is better to work on more than one keyword. Actually you can do a keyword research and select different keyword. You can make different advertisements for each keyword and gauge the performance of each for deciding as to which keyword holds the strongest response for you.

by: Jennifer Obodo

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