How To Boost Customer Response Rate Using Postcard Marketing
Postcard marketing gives business owners the chance to reach out to their target market even with a limited advertising budget
. In fact, postcard marketing is known to be one of the most cost-efficient methods of direct mail marketing.
Aside from cost-efficiency, marketing with postcards can also yield great returns. This is because many prospects actually respond more positively through direct marketing than other methods of advertising. If you are a business owner, have you considered marketing with postcards?
In this article, we present essential tips on how you can boost your response rate and get more Return of Investment.
Start with the right marketing list. A big part of postcard marketing success depends on the quality of your listing. If you send your postcards to the right audience, then you are most likely to achieve better results. If you use a wrong list or an outdated list, you may get a low audience response rate. If you have yet to build your own list, you may consider purchasing from a reputable broker.
What makes an ideal listing? It should contain names of prospects who have genuine interest in what you have to offer. The details should be accurate as well. Aside from the name and address of the person, it should also include other information that are relevant to your marketing campaign such as the demography.
Launch a valuable campaign. Postcard marketing campaigns that get the best response rate are those offer something valuable for the customer. It can be a discount, a special promotion, a giveaway, a contest, a free service or a reward.
People are always interested to know how they can benefit so by offering something, you can dramatically boost your market response rate.
Create a strong copy with a great design. Spend time to compose a compelling message and create a design that will emphasize your point. Many marketers prefer to use colored postcards because they are more attractive to the eyes. Remember that a great design does not necessarily mean spending over the budget. A postcard marketing design can be minimal, simple and still be effective.
Use call to action words. Never underestimate the power of call to action words or phrases. You want to make it very clear to your reader what he or she needs to do next to benefit from your offer. Postcards are great tools for generating leads so you need to identify exactly what it is you want from your audience.
Make it is easy for your audience to respond, and offer multiple response channels.
Identify exactly what it is you want your audience to do when they read your postcard: Should they call a phone number, visit a website, return a form, visit a physical location or respond in some other way? Make sure it is easy for your audience to respond, and offer multiple response channels if possible. Some of your postcard recipients might prefer to speak on the phone, while others might be more tempted to visit a website.
Add value to your postcard mailer by including an athletic or entertainment schedule, valuable coupons, informative tips, or other information that might compel your audience to tack your postcard to the fridge or bulletin board. Some of the best postcards ever mailed have a shelf-life of years - talk about an excellent branding opportunity! Another way to add value to your postcard is to mail it first class. Bulk mail is often considered junk mail and can be trashed before it's looked at. First-class mail denotes something important and worth reading.
Test and track results
If you're mailing a large number of postcards, test different versions on small subsets of your list before deciding on a final version. Make small changes to determine what works and what doesn't. Sometimes a single word change in your headline can boost response by several percentage points. No matter how large your mailing list is, always track response so you can make adjustments for your next campaign.
Direct Mail Marketing is one of the best ways to boost business, especially when you incorporate the best postcard marketing tips available. Don't be afraid to try something new and fun - you want to differentiate yourself from the competition. Keep these postcard marketing strategies at the front of your mind when you plan your next direct-mail postcard marketing campaign, and you're bound to see and increase in return on investment.
by: Lisa Olsen
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