Research has proved that e-mail marketing, conducted in the right manner
, is highly effective in providing the necessary impetus to your online business. However, one must be very careful not to appear too overbearing. Compared to traditional businesses, online customers' loyalty can be very finicky. It can very easily be a case of out of sight, out of mind. E-mail marketing campaigns help you register your presence in the minds of your customers so that the next time they need a product, you will be their first choice simply because of your constant presence and of course due to the performance of your products.