How To Choose And Register A Domain Name

For most businesses today, their website is vital to the success of their company

. Just about any time someone wants to learn more about a company, product, or service, potential customers research it online. Your business website speaks volumes about your company, too. It should look professional and cutting edge. Another important aspect is the domain name. Thats info before the .com or .net. When your domain is the same as your company name, its easier for visitors to find your site in the search engine results pages. This means more profit and revenue, too.

So, what do you do when the domain you want is taken? There are a few options. First, you can contact the person or company that has the domain name you want and see if they are willing to sell it. Of course, its not likely this will happen unless they just have it parked somewhere. There are many companies that buy domains just simply to sell them at a later time. You could look for the same domain name with a different ending, such as .info or .org. However, the most popular ones end in .com or .net. The final choice is that you can choose a different one. This is not as bad as you might think, either. Use your imagination or consider a keyword that you site is all about. Youll need to remember that this is the name you will be stuck with unless you buy a different one, so dont make it too far away from a keyword or your company name.

Another thing to consider is hosting. This is who will provide the server that puts your website up on the internet. The choices are virtually limitless and the pricing can run from a couple of dollars a month to hundreds of dollars a year. A lot will depend on how much space you need. If you have a large sales catalog or large listing of products and services, you may need more space than some other companies may. You can also find a dedicated server, which can help with how fast visitors can access different pages on your site. When you register your domain with your hosting company, youll be able to start with the site building process. One thing to consider is how long you plan on keeping your site up and live. Google has a tendency to look more favorably on websites that are registered for more than one year. They feel that is shows that a site is less likely to be a spam site this way. Its best to register your domain name for at least two years.

In closing, youll find a number of different options for your companys domain name. This is one of the most important things you will decide about your website. Dont just pick a domain out of the air. Put some thought and some research into it. This is the best way to ensure that your customers, and potential customers, will find your site.

by: Vikram Kumar

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