How To Come Up With Captivating Content For Online Marketing

Content is king

Content is king. You've probably heard that before. Maybe like a million times. The funny thing about cliches is that they are generally true. Take it to the extreme to see why. Imagine two websites. One has a well written article that engages and interests the reader. The other is that fake Latin writing called Lorem Ipsum. Which do you think would work better? Of course the read writing. The more engaging your content is, the easier it will be to sell stuff from your website. In you need to spice up your words a bit, then this article is for you.

Engaging the emotions is essential. People buy, or take any action, because they are emotionally moved. Nobody is moved by pure logic. We make decisions based on emotion, and then use logic to justify the fact. So when you present your ideas, whatever they may be, do so emotionally. Use a story, use descriptive and lively adjectives, and use interesting metaphors and similes. That way, your readers will be much more engaged. Consider the following two sentences: This product is very affordable. You'll have so much money after buying this product you can spring for a new set of sneakers! Which engages your emotions more?

Be as clear as you can. Try not to use cryptic language only techno geeks can understand. Avoid the references to coding and obscure science fiction movies that nobody's ever heard about. Any thing that's not mainstream, people will likely lose interest, as they won't know what in the heck you are talking about. As an example of this, the most widely read publication in the world is the National Enquirer. That gives you an idea of the reading level of the general population. Stick to that level, and you'll be fine.

Since there's plenty of other people out there selling things, you need to illustrate why your product is better. This is called the USP, or the Unique Selling Proposition. This is actually pretty easy. Just study your competition, find out their selling points, and then come up with some ideas about your products that are better. You don't necessarily have to have anything different, just be the first person to market your product that way. Remember when cold filtered beer was all the rage? Well, ALL beers are cold filtered. It's just that one company decided to use it as part of their marketing. After that, it was just a perception.

Nobody will buy anything if they think the offer is going to be around forever. You've got to give them a reason to buy right this very second. Give some free gifts, or offer a substantial discount. Whatever you do, make sure your readers know if they buy right the heck now, they'll be a lot better off.

These basic tips will help you enormously. Just stick to them, and you'll make a lot of money. Now stop reading articles and get back to work.

by: Winston Takeda

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