How To Create A Effective Affiliate Program Part #3

This article will pick up where Part A left off and go into more detail of Key #2 - Give Your Affiliates A Reason To Promote Every Month

. Having the ability to do this will set your affiliate program apart and dramatically increase its effectiveness to existing to new affiliate programs.

Another great way to increase the level of activity with your affiliate program is to create a contest or provide an incentive for your affiliates to promote during a certain period of time.

Affiliates are motivated not only by the money they are going to make, but if they can also receive some type of cool bonus or there is some type of incentive associated with any sales that are generated during a certain period of time, chances are you are naturally going to increase the level of activity that those affiliates are going to produce during that period of time.

In my own company, WishList Products, we have recently done a variety of different contests. We tied an affiliate contest to the Gary Vaynerchuk promo we did, which gave them the opportunity to win certain prizes if they generated certain levels of sales.

What was fascinating was the increased activity that we saw from affiliates during that period of time and it was substantial. Affiliates that had never had sales before were making five to ten sales during that period of time.

If you multiply that over the thousand of affiliates that we have, you can quickly imagine how much of an impact that that type of promotion has and so the key is with a contest, provide some type of incentive or create some fun reason why they should promote your products or services.

There are many other ways to make a promotion fun for your affiliates but by offering a contest or incentive you can guarantee there will be an increased level of activity.

So get creative there. Give your affiliates a reason to promote your product by creating contests, incentives, etc.

Thirdly, Give your affiliates something to talk about. So many people underestimate the value of just giving your affiliates something to talk about, a conversation starter. You want your affiliates to have a reason to write a new blog post about your service or products.

It can be as simple like something an update to your product or service or your membership site. A reason could be that you added a new hot piece of content to your membership site or are featuring a new element on your membership site that you want to get the word out about. Re-launching a particular product, including a new bonus, increasing membership price on a certain date are all reasons for your affiliates to promote or talk about.

You can see these are all examples of the types of things that your affiliates can use to start conversations to use by making a blog post or starting conversations on Twitter, Facebook or what have you.

These are all reasons to talk about your product or service and you are the one that is providing those to your affiliates. When you have different events, promotions, etc. going on, you must communicate them with your affiliates.

The five keys to a successful affiliate program: Number 1) Communication. Number 2) Give your affiliates a reason to promote your product. Number 3) Provide tools and training materials. Number 4) Remember the 80-20 rule. Number 5) Build relationships.

by: Stu McLaren

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