How To Create An Information Product From Your Content

One of the major hurdles that many new to information marketing face is actually how to create an information product for a niche market

. Now, you can go and find other marketer's licensed products or make affiliate offers but what establishes your credibility in your chosen niche market is the ability to offer products that you yourself have created and have your name on.

But how do you go from a blank piece of paper or computer screen to the finished product ready to be shipped or downloaded to happy customers? The product that you are going to create will of course be packed full of content. Yet content is the one thing you should have a lot of if you have been undertaking effective free marketing methods in your niche market. If you have been writing and publishing articles, creating blog posts on a regular basis or have even recorded an audio then you will already have produced a lot of content. So this is first most and obvious source to use to turn existing content into a paid for product.

Put together all the articles you have written on a particular topic and you will then have an eBook in the making. Add some fresh updated content, ensure you put in a link to further offers you may have on your website or perhaps use an affiliate offer as an up sell and then offer it for your existing customers or prospects to buy. By bringing together content that has already been created, there is potential for easily creating a product that could command a price higher than you may imagine. The greater and more in depth content that you provide and the bigger solution offered, then the higher the potential price that can be charged and the more the market will be prepared to pay for its use. As long as the product is bursting with perceived value and is exactly what the niche has been searching for, then there should be no problem selling it.

The higher value products take the form of such items as home study courses. You may already have various different products in different formats containing differing levels of content that you offer for sale. There is the opportunity to package it all together whereby take an eBook and print it out to create a manual, then create an audio by recording yourself reading it. Remember, some people prefer learning by reading, other by listening and others still by watching. By putting several formats covering the whole subject, a high value study course can be created. These can be offered at a much higher price and it only takes a relatively few sales to start watching the profits roll in.

As you can now appreciate, you probably already have a huge amount of content that has been produced over a period of time. If you can get create an repackage it in a different format you will recognize that is much easier than first though to a create a new information product. Most people in any niche do not want to spend vast amounts of time searching for little bits of information as they would rather find all that they want in its entirety in one place. By knowing how to create an information product for your own niche market, you will be able to satisfy a demand quite easily.

by: Michael Tasker

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