How To Create Brochure Designs That Show Professionalism

"You need to adhere to the eight essential points for you to create a professional brochure

. Below are the eight points that you need to consider:

1. Research

Try to collect as many brochures as you can in your area and try to study each one of them. Try to see which one is more attractive and try to be inspired with these brochures so that you can develop a good design.

2. Clientele

Before you create a brochure, you must determine the kind of clientele that you are trying to send the message to. Determine their characteristics. Then you can now pick the font (formal, comical, professional, etc.) that will communicate the message without mudding the words, of course. Don't use more than two typefaces. This means that using one for the heading and one for the body will be enough. Try to adjust the font size of the different portions of your designs according to how important those parts are. Avoid using underlined words because this will make them harder to read.

3. Purpose-driven

Determine the purpose of your brochure. Decide on what information is relevant and arrange the parts of your brochure according to the degree of importance. Make drafts of the layout and move the various components around. Reposition the elements and see the effect.

4. Negative space

By using empty spaces to create a relationship between the contents and the page, specific information is brought into focus by adjusting the spaces around it. The amount of negative space in a design has an effect on its over-all tone of heaviness or lightness. A word stands out on a cluttered page when there is space.

5. Bars, boxes, and borders

These elements work well in directing attention or separating busy areas but overdoing it can make your brochure design appear cluttered and confusing. Search for other alternatives for separating and grouping.

6. Simple

Always remember the message that is being delivered and include only the features needed to get it through. If you opt for a graphic element to embellish your brochure, see to it that they only help to direct the reader's attention and not create a distraction.

7. The big, the bold, and the bright

By adjusting these elements; you can put emphasis or deemphasize certain parts of your brochure.

8. Color scheme

The most effective brochures are composed of only one or two colors. Use black and white to create more drama. Also, consider the cost of printing while deciding on a color.

by: Greg Pierce.

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