How To: Create The Perfect Fashion Store

Fashion is everywhere, take a walk along the high street or around a major shopping

centre and you will notice that fashion stores are more than just rails of clothing, they are complete shopping experiences. If you are looking for a way to ensure that your store stands out from the crowd, here are our top tips for the perfect shop supplies and display methods to turn your store from drab to fab.

A fashion store should be inviting, with the key trends of the shop identifiable via window displays. If you pride yourself on being on-trend, showcasing your top pieces on mannequins is an obvious choice. Take notice of current trends and use the catwalk as your inspiration as you dress your window models. Try and avoid placing them in awkward poses, your customers should be able to envisage themselves in your clothing therefore accessibility is key. Change window displays to match the time of year, a stylish yet spooky Halloween display is a great choice as is a fashionable festive display for Christmas.

Once you have enticed customers into your store, the trick is keeping them there! Ensure that your shop has enough space to wander around without feeling empty; there is nothing worse than entering a shop that looks like a jumble sale! Place key pieces close to the door to enable eager window shoppers to pick up their wish list items without having to hunt. Clothes should be in size order and there should be some sense of cohesion to your store, for example shoes all together and a section specifically for denim.

Fitting rooms should be bright and sociable with plenty of space for shoppers to try on possible purchases. Ensure that your fittings rooms have great lighting and space to sit down; full length mirrors are obviously a must along with mirrors offering different views of the outfit. Your shoppers must feel at home in your fitting rooms, this will encourage them to make a purchase and want to return.

Finally, give your store a fresh lick of paint to make it seem fresh and inviting. Bold colours work well in fashion stores along with artwork and quirky posters. Give customers something visual to feast their eyes on and encourage them to wander round your store as they would a gallery, taking in everything that you have to offer! Get it right and you will soon start to see the benefits of a well put together store.

by: Kathryn Pattison

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