How To Design A Profitable Ecommerce Mobile Website

The dramatic rise of phone technology means that all online retailers need a mobile

website that delivers the highest return on investment possible.

As mobile platforms develop and the number of users accessing the internet via their mobile increases, there is considerable potential to address an on-the-move audience and capture further sales.

With this in mind, an ecommerce mobile website needs to be as user friendly as possible to compete in an emerging competitive mobile market.

To effectively convert a visitor into a customer, an ecommerce mobile website needs to engage users through appropriate content, lead them towards conversions pages through calls to action, while reducing areas that may lead to abandonment.

There are various ways in which mobile content can be enhanced in order to positively impact onsite performance.

This includes providing content that clearly reflects user requirements as well as supplying clear and compelling calls to action on landing pages and conversion pages that reflect the desktop version of a website.

Navigation must be enhanced on mobile websites so that the appropriate level of subcategories and filters can be displayed on the smaller screens.

It is important that an ecommerce mobile website is as clear a reflection of a desktop website as possible.

By supplying product pages that reflect the varying levels of detail required by all types of users with calls to action, a mobile website can better engage an audience to drive users through the conversion funnel.

Users should experience a conversion process that encourages the user to input their data willingly through intuitively labelled form fields with clear instructions and calls to action.

On mobile platforms, these steps need to be as concise as possible to aid small screens and time poor users.

Improvements to mobile navigation and content, supplemented with the addition of aesthetically salient calls to action, should be developed to improve the user's experience of an ecommerce mobile website.

At the moment, it is likely that mobile users are a small but significant proportion of the total visits to an ecommerce mobile website.

Bounce rates are likely to be higher and page views lower on mobile than desktop, a possible reflection of the general behaviours associated with mobile users; on the move, limited time and easily distracted.

If you want a new mobile website or want to redesign your existing one, it is important that you select a web design agency with experience in creating profitable mobile ecommerce sites.

by: Martin Hofschroer

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