How To Design An Effective Independent Film Poster

Posters are a basic promotional tool in the film industry and are ubiquitous as the people who come and watch movies

. Because most outfits in the independent film industry have meager budgets, posters are their most important advertising vehicle. Its cost-effectiveness has driven many advertisers to come up with ingenious layouts designed to catch the eye mesmerize the passer-by. Making an effective poster does not only rely on quality poster printing it starts with good design. The following are tips on how to make an effective poster design:

Designing a poster starts with a purpose, a theme, or an idea. Posters are a brief presentation of a message. A good design starts with a simple and concise theme or message. The theme should be consistently reflected on the heading, sub-heading, and images. The design elements must converge on a single theme with emphasis on the main message.

The right design. Pick the right colors that fit the movie's storyline. Depending on the genre, pick out colors that somewhat hint on the movie's storyline, but not enough to suggest the enough. The design must be able to draw the people to the box office, yet not give away the surprise ending and keep them guessing.

The text must include all basic information on the poster. Give emphasis on the title and the author. Choose a font face that can easily be read from a distant. A simple font face works well for promotional ads.

Decide which images are most effective. A poster may consist of a single image or a series of images. Images should not be cluttered as a disorganized layout may not convey the intended message to the audience. Remember that people only spend an average of less than a minute on posters. Maximize this short exposure by making sure the images are powerful enough to invoke strong feelings. These feelings will nag the viewer to come see the movie.

Make sure that the color scheme complements the movie's genre. Chaotic color variations might be too distracting and the message will escape the viewer.

Designing a poster takes a lot of editing. Keep in mind that coherence is key. Make sure that all of the final design's elements convey a common concept and move within the same theme. Remember that there is a very small window of opportunity for your poster to wow viewers: maximize it by designing real standouts. Take your design to the professionals of poster printing from a reputable online printing company.

Well-designed posters can spell success for any promotion effort. Design will work best if it is made from high quality poster printing equipment.

by: Kat Nocom

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