How To Effectively Incorporate Demonstrations Of Big Products Into Trade Show Booths

The best way to use a demonstration at a convention is to have your visitors use the product themselves

. With small items and low-risk products, this is as simple as having things available to use and in reach of visitors. But if your product is overly large, complicated, or poses a possible risk, you need to consider alternative methods for display. You can still demonstrate the excellence of your product. By thinking outside the box and ensuring your booth for a trade show works with your plan, you'll be able to display your product without problems.

Incorporating A Big Item Into Trade Show Booths

Demonstrating a large product is always difficult. Trade show booths are not particularly large, and you probably don't want to spend the additional money to reserve a larger space. The best technique is to get the convention itself to request a demonstration of your product. Remember, you are attending a convention of the people in your field. They want to be up to date with the latest information in their industry. If your product is particularly innovative, they will want to share it with others. They will likely give you a specific staging ground, making it easy for you to showcase your product.

If you are unable to secure a convention-sponsored demonstration, see whether there is any outdoor space available. Keep one sample of the product inside your trade show booths if size permits, and have regularly scheduled demonstrations of it outside.

Incorporating A Potentially Dangerous Item Into Your Booth For A Trade Show

There are many items which, while not hazardous when used properly, wouldn't want to be left unattended. For example, if you're marketing a new innovative set of knives, you want to show how well they cut, but you don't want to leave them out for visitors to handle. If your item is potentially dangerous, but harmless when in the right hands, you need to incorporate a demonstration area into your booth for a trade show.

The display area should be designed for safety first. If you are showing something that heats up, ensure your surface is heat resistant. Also ensure that you have proper safety equipment nearby - it's always better to bring your own fire extinguisher. You'll know precisely where it is in case of an emergency. Ensure that your display area has the proper dimensions for whatever you'll be demonstrating. If your demonstrator will require room to work, leave extra space. Consider whether you'll need to keep people away from the front of the trade show booths demonstration space, and plan accordingly.

After designing your space, consider the logistics of the demonstration. You'll want audio equipment that allows your staff to narrate, and you'll ideally want video that captures the demo live. People may not be able to fit into your trade show booths and see the demonstration, but may want to watch it nonetheless; streaming to nearby screens makes this possible.

Publishing a schedule of the various demonstrations may be helpful, but if you plan correctly, it may not be necessary. Demos occurring in your booth for a trade show will automatically attract attention. Demos outside will be harder, but may gain notoriety or followers simply because they are big events. Judge for yourself - it's always better to publicize a demo rather than not.

by: Chris Harmen

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