Optimizing readability of your emails is of utmost important if you want to achieve its purpose of "leading" your prospects down the intended sales path.
There is nothing horrible than sending your email with uneven jagged lines. This happens when your email is in one format and your recipient's is in another.
To prevent this, internet marketer should format your outgoing email so that it is readable by all email programs. Email can be displayed differently in different browsers and email programs.
Therefore, that is why it is important to send out a few test messages to yourself and to then read those test messages using commonly used free email service providers and email programs such as Windows Mail, Yahoo Mail, Google's Gmail, Window Outlook, and web browsers like Internet Explorer, Mozilla Firefox and Google Chrome.
The best way is to set your line lengths to 50 characters (including spaces) per line so that the lines do not automatically wrap.
Don't worry. You do not have to waste time counting characters and manually adding hard returns when a line reaches 50 characters. You would be fine after a few attempts after you have familiarize with it.
If you make your email message too long, or you try to squeeze too many words or sentences into a single paragraph, your readers' eyes are more likely to instantly scan over and they are going to hit the "Delete" key.
Always keep your email message short and sweet and get right to the point. Keep your paragraphs short as well.
All email internet campaign require optimizing readability of your emails in order to gain maximum attention once your email is opened.