How To Get More Out Of Your Opt In Email Marketing List

In my opinion, if you are using your messages for just one purpose

, you are wasting half their potential. I think a message to your opt-in email marketing list should serve two goals. One is to sell or work towards a sale, and the other purpose is to get to know your subscribers and begin to think of them as friends. If this is done right, it will build the all important requirements for trust building, which are open, honest communication and delivering on your word.

So if you divide the communication into two parts, then the question is, "Do you want to sell first or build trust first?" You can go either way, I think. You can sell first, then relax and get to know the customer, or you can do the opposite: get to know the customer, build the trust, and then try to make the sale.

Both of these methods work if done right. It is matter of personal preference at this point. On one hand, if you try to make the sale first, the subscriber is going to be thinking, "Okay, so this guy is trying to sell me a solution to a problem my business is having." Then once you pitch your idea to them, you convince them that you understand where they are coming from and there are many ways to deal with the said problem but none that come from someone who understands you like I do.

Calm and Collected

On the other hand, you could build trust first with the subscriber and they will be thinking, "Okay, this guy seems really cool, and I do trust him, but what can he do for me?" Then once they are in that mindset, you hit them with the sale by saying here is what I can help you with. I hope it helps, my friend.

I personally prefer the first option. I think it builds trust and suspense better than the second, but again you should choose what feels right to you. If you go with the first one, you can present the problem and a solution to it. When it is fresh on their minds, you slip in there and say, "It is okay you can trust me. I know what I am talking about. Lets sit down and talk some together, and I will answer any questions you have."

Rushed and Pressured

I think the second approach seems rushed and sort of false. It seems like, "Look, I am your friend. You can trust me. Now please buy this product because it will help you with your problem. Come on, man, I am a friend buy it..."

But whatever way you choose to do, I do advise strongly trying to do both in the same communication to build trust and make sales with the same messages. This will save you untold amounts of time and energy.

by: Damian Leon

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