How To Get More Qualified Leads By Outsourcing Sales Staff
Staffing trade show exhibits is always a huge concern for businesses
. Each member of the team has to be a good salesperson, knowledgeable on the products and services being offered, and know the intricacies of selling at trade shows. And, for those with a smaller staff, or those who aren't trained and experienced with this type of selling, putting together a full, qualified sales team isn't always possible. For this, and many other reasons, outsourcing the team might just be the best option. Here's why outsourcing is such a good idea, and how it can help.
Outsourced Staff Can Keep Things Running Smoothly
Some businesses are too small and don't have enough staff on hand to run the store and the trade show exhibits at the same time. In this instance, outsourced staff can operate as an extension of the regular staff to ensure both locations are running smoothly. In addition to running the store, regular staff members will be available to start following up with some of the leads collected earlier, prepare information packets and answer any of the really difficult and in-depth questions trade show attendees may have.
Outside Staff May Be More Knowledgeable
While selling at a brick and mortar store might seem the same as selling from trade show exhibits, there is a big difference between the two. And while regular staff are intimately familiar with the products and services, they are often just not trained and experienced enough to handle the unique atmosphere of a trade show.
This is where outsourcing from a specialty provider such as Convention Models + Talent Agency can really help. Each member hired will have been trained and is experienced in these types of situations. Therefore, they can increase the number of leads collected during an event to boost profits, and often for less money than regular employees would cost.
Outsourced staff can also have more skill sets that will make selling the products, services and the company easier. This includes being fluent in multiple languages, having artistic talents and unique abilities like cooking skills for food demonstrations.
Save On Expenses To Boost The ROI Of Trade Show Exhibits
While some trade show exhibits scheduled may be in the local area, this isn't always the case, and this means each staff member will need transportation. Then, they'll also need a hotel room to stay in, additional transport to and from the hotel, meals, and other expenses covered for each day of the event. For companies who have a large sales team, attend longer events, or several in one season, this can add up to a huge expense that quickly eats into a show's ROI.
With outsourced staff, this simple doesn't happen. Companies only pay for the set time they are on the floor, bringing in qualified leads and profits, and this makes hiring someone well worth it. If there is some concern about the staff's product and service knowledge, the business simply has to pay for one company employee to be there instead of an entire team.
Outsourced staff acts as an extension of the regular staff to give businesses the freedom to run their business without worry. And, with the ability to offer better service, save money, and pull in more leads at trade show exhibits, outsourcing sales staff is a benefit to a company of any size.
by: Chris Harmen
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