How To Get People To Keep Reading Your Blog

Have you always wanted to blog, but you don't think you can make a successful go of it because you struggle with language or writing? Think again

. You, too, can blog and develop a readership. The key is to adapt the right tone and style. If you use the right tone and take the right style, you'll succeed. Here are some tips to help you make a strong start:

Tone is your first hurdle. Remember, you want to attract readers, not repel them. Don't be dry and factual the way you would in a newspaper editorial. You want to be informal and casual, friendly even.

If you are overly polite and stiff in your posts, readers won't find you as accessible. If you express yourself, and you use casual language, your readers feel like they know you through your posts. Your blog posts should feel like they are being written by a friend. If you can write a letter to someone you know and like, you can write blog posts. That is the tone you are going for.

Think short and sweet. People don't go to the Internet to read War and Peace. Your average Internet reader has a short attention span and is looking for quick information. A 2000 word, single-spaced post is sure to turn them off.

Long posts simply won't get your blog a readership. Aim for a maximum length of 500-600. Posts that are longer are going to reduce your readership. See if you can't divide them up into more than one post, each within the maximum world length.

Content is king. Don't get so caught up in the look of your blog, the graphics and layout and so on that you forget to actually deliver on the writing. All other concerns are secondary to content and only serve to highlight your work. You can't turn a boring post into something of value by tacking a cute graphic onto it.

Be careful with advertising. Sure, you want to monetize your bog. It's a great way to add an income stream, and you want to have some return on your time investment. Still, people will turn away from a blog that is full of many different advertisements. The ads should blend in well with the blog itself and should not overwhelm.

Always check spelling and punctuation. I know, I know. I just finished telling you that you should be informal. That means that your tone should not be stuffy - but you still have no excuse for spelling errors or problems with punctuation. Mistakes just look like you don't care and are sloppy.

by: Frances Smith.

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