How To Have A Company Logo Design That Works For Endless Times?
Today, well be discussing some basic facts regarding the use of a company logo design
and how important it is to have one that can speak the language of your firms products and services in a creative manner. So, here goes...
WHAT A LOGO IS?
A logo is what identifies a company; it is the image or a picture that represents a firm in its most lucid form. There all types of logos; logo marks in which different image or graphic representations are used to describe as the face of a company; Logotypes are letters or words used in a special way to make a firms image look unique; and finally, they both can be used as a combination.
HOW A LOGO IDENTIFIES A COMPANY?
- A logo should fulfill the purpose of creating the brands intended positioning in the minds of the customers.
- Should be simple yet detailed enough to deliver the message.
- People should recognize and remember it with ease.
- Should have the flexibility to be used in different materials and marketing media.
REVIEW & EVALUATION OF THE COMPANY
Before the designer starts working on your intended logo design, you need to evaluate and review the value s and beliefs of your company. Think about how youd want your firm to look like after 10 or maybe 20 years and then decide what values you should keep that can remain consistent over that time frame. Doing so is called introspection. An honest evaluation is what will make your logo design look like an honest and trust worthy one. Ask yourself these questions and then start working on the design process...
- What image you want the logo design to portray to the people?
- Do you need graphics to represent that image appropriately?
- In what ways will a simple logo design build our companys image?
- What colors should we use? Should we go the subtle way or the loud way?
- Fonts, graphics, images? Which one will make our company logo design different from others?
TECHNICAL ERRORS
No matter how much a firm tries to eliminate the errors involved in creating a logo design, somehow the villain gets you in the end. However, you can beat the villain by using your super powers and being the hero of the day. One of the errors that most firms face is that the logo design says something else while your website or stationery design claims something else. The firm should demonstrate harmony among their marketing tactics; whether its stationery or website or brochures or any other stuff, synchronization is highly important for firms to survive in the professional sector.