How To Host Your Own Free Podcast In 3 Easy Steps

How To Host Your Own Free Podcast In 3 Easy Steps

If you have been wondering how you can effectively promote your business on the Internet, you may have already tried some of the most common techniques such as Search Engine Optimization, Pay Per Click ads, banners and squeeze pages on Traffic Exchanges, article publishing, blogging and so on. These are the techniques that are most commonly discussed on Internet marketing forums.Occasionally, video marketing via YouTube is mentioned, but it is not often that someone suggests that you start your own podcast. The perception seems to be that it is difficult to do, yet today it has never been easier to set up your own podcast and create a series of 5-15 minute audio recordings that you can post on Itunes and also on your website.Once you have a podcast on Itunes people will be able to find your programmes, listen to them and if they like them, they will subscribe to your podcast. They will be able to download your podcasts from iTunes each time you produce a new recording. In short, creating a podcast and getting it onto iTunes is a great way to get your business in front of hundreds of thousands of potential customers - people who use iTunes every day.The beauty of it is that it is easy to do! Here's how to set up your own podcast in a few easy steps:1. Create Your Podcast Use the sound recording software on your computer to create your podcast content. If you use Windows you can record on Sound Recorder; if you have a Mac you can use Garageband.All you need to do is to talk for a few minutes about an aspect of your business, product or service, and the problems people face that your business helps to solve. If you already write articles to promote your website, then you could simply adapt your articles and create each podcast around an article - simply read the article aloud and record it. Add an few introductory and closing comments and mention your website address each time. That's it!2. Hosting Services For Podcasters Open an account with a podcast host and you will be able to store your podcasts on it. This makes more sense than hosting your podcasts on your website as audio files require quite a lot of storage space and as your audience grows you will need a lot of bandwidth; podcast hosting sites are specifically designed to handle those issues for you. You can start off with a free or low cost account and then upgrade as the need arises. Popular podcast hosting services include Libsyn, Podbean, HipCast, GoDaddy, OurMedia, Odeo Studio. Personally, I use Podbean.com and started off with a free account which is easy to set up and use.3. Upload To iTunes After you have recorded a couple of shows and have opened an account with a podcasting host your next step will be to post your show on iTunes. This is also easy to do.Open iTunes and then click on iTunes Store. When the store opens you will see a bar at the top of the browser with "Podcasts" in the middle of the bar. Click on "Podcasts" and on the new page you will see a "Podcasts - PODCAST QUICK LINKS" menu column on the right hand side. Click on "Submit a Podcast" and a new page will open with a "Podcast Feed URL" field. The podcast feed will be in the admin area of your podcasting host site. If you use Podbean you will find it under "My Profile". Just copy and paste the feed into the "Podcast Feed URL" on iTunes, then click "Continue" to initiate the submission process.Provided there are no unforeseen hitches iTunes will soon start showing your podcast and you can now consider yourself to be "in business"!It is that easy.

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