How to improve ranking on Google is a problem that a lot of beginner marketers have because when you are new on the web you need visibility. If you can get your website or landing page exposure you will get traffic to your site. You don't want any kind of traffic or just surfing traffic, you want targeted traffic that are looking for your niche. Article marketing is the most effective and cheapest way to accomplish targeted traffic. This kind of marketing can get you on the first page of Google where all the problems mentioned are solved.
Here are some steps to help improve your ranking with the search engines:
I use article marketing as my technique to get traffic and the most important step is finding keywords that will help visitors find your site. You want keywords that are low competition. When you google a keyword and it shows 15 million results you are going to have a nearly impossible chance of ranking on the first page of the search engines. The lower the search results are the better. (50,000 or less) There are keyword tools that can help you find these keywords for your niche. ( I use wealthy affiliate's keyword tool)
Next you need to write an article relevant to that keyword and put the keyword in your title. Putting the keyword in the article body seems to help also first and last paragraphs. Make your article about 450 words which seems to be a long enough article but not too long where you risk losing your readers before they get to your links.
You are now ready to submit your article to a free submission directory for publishing. Pick a site that has a high page rank where you can piggy back your article on their page rank. I use EzineArticles as my number one choice but make sure you abide with their guidelines or you risk being suspended or banded. If you can get them to publish your article you stand a very good chance of getting on the first page of Google.
How to improve your ranking on Google or the other search engines should be your primary goal in article marketing. Traffic should be the number one goal for your website because you can have the best product and the fanciest website and if you have no one to visit, you are like a needle in a hay stack with no sales. Article marketing can get you visible if you learn the steps to making the articles visible.