How To Increase Your Ebay Profits By Selling More And More To Your Customers
What follows is a FUNDAMENTAL CONCEPT about direct marketing that you MUST understand
if you want to MAXIMIZE YOUR INCOME while MINIMIZING YOUR EFFORT on eBay ...
It is MUCH more cost-effective and profitable to sell to an EXISTING customer than it is to sell to a new customer.
It takes time and money to convince new customers to buy from you whereas existing customers who have enjoyed doing business with you will be more willing to do repeat business with you than to buy from your competitor who they haven't yet done business with.
So, to MAXIMIZE YOUR INCOME on eBay you should not only sell your initial product to more and more NEW customers, but you should ALSO sell more and more products to your EXISTING customers.
This is FUNDAMENTAL to your success: ALWAYS, ALWAYS, ALWAYS give your customers EXCEPTIONAL VALUE and EXCELLENT SERVICE.
Sell a QUALITY product at a FAIR price on eBay. If you sell rubbish you are likely to fail.
You MUST provide great VALUE and SERVICE - otherwise NO ONE will buy from you more than once. If you DO provide great VALUE and SERVICE, someone who has ALREADY bought from you will TRUST you and have CONFIDENCE in you. You have removed the major barriers that separate you from people who have NOT bought from you yet.
Once you've built a relationship with your customers based on good service and value for money, not only will you be able to sell MORE to your existing customers, but you will be able to sell more EXPENSIVE, and therefore more PROFITABLE, products to your existing customers because they have confidence in you and trust you.
This is a reason why should operate in a niche market on eBay because ALL your products will be of interest to ALL your customers. Whereas if you just sell anything to anyone, with no obvious relationship between the various products that you sell, it's quite possible that none of your other products that you sell on eBay will be of interest to someone who buys one of your products from you on eBay.
So if your niche is golf equipment and someone buys a golf club from you on eBay, they will also be interested in golf shoes, golf glove, golf bag, golf balls, etc that you can also sell them. But if you just sell one type of golf club, and everything else that you sell on eBay has nothing to do with golf, the chances of you selling anything else to the person that buys your golf club are minimal.
You want to build a data base of HAPPY customers, not just to avoid negative feedback, but because they will be willing to do REPEAT BUSINESS with you. Your real success and profit lies in your list of happy customers.
by: Martyn Boaden
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How To Increase Your Ebay Profits By Selling More And More To Your Customers Anaheim