Most customers will find you through the use of search engines unless you have already established a brand name
. Getting your Web site listed so that it shows up prominently on search engines can bring you lots of customer traffic. Getting placed on the first page is complicated. It is as much an art as it is a science. It is, however, worth the time and effort to learn how to get placed on the first page because of the huge amounts of customer traffic that search engines direct to their top-ranked sites. Getting listed for free on the major search engines is of little value since these links are often pages away from the top ranked Web sites.