How To Increase your Sales with Article Marketing
How To Increase your Sales with Article Marketing
If you want to increase sales in your internet business you
can do it through article marketing. However, lots of people
think that article marketing is all about writing sales
letters to promote the products they are trying to sell.
Wrong! It may have been about selling a few years back. But,
now the market place has changed.
Using article marketing as a tool is, now, all about getting
a list of prospects. Getting some people who are interested
in a specific subject to sign up to your mailing list. It is
all about having a relationship with these people who are
interested in the market you are in. It is not all about
selling, selling, selling. If you have a relationship with
them you will know what they want and you can then make it
easier for them to get what they want. If you have their
trust, they are going to buy a product that they want, if
you say it is good. And why not buy it from you.
So, you need to use article marketing as a way to get trust
from the public by writing about your subject/market. The
trust comes through them believing that you are an expert
that will save them some research time. Having a number of
quality articles in the search engines should get your name
noticed.
The article that you write needs to send your readers to a
website page which has one purpose only. The purpose is to
build a list. It can be a blog page with a sign in box.
Nevertheless, they will not sign up for nothing, will they?
They need something in return. This could be an e-course on
the subject of the article, an e-book you have written or
bought the rights to, or a report/review on a product in
your market. It is best to give these away for free because
the list you build from this will be prospects that are very
interested in the market place you are writing about.
And once you have your list, you have motivated buyers that
you can build a relationship with. You see, people buy from
people, and even in this cyber space world they still like
to feel they are interacting with a person, not a machine.
90% of these subscribers will open the emails that you send
them because they want to hear what you have to say!
When writing your article talk to the readers. From the very
beginning you can start to build trust. Imagine you are
talking to your friend about something you are passionate
about. How would you tell the? Exactly! And that is how you
should speak to your readers. However, make sure your
grammar and spelling is correct. You will not sound like you
know much if you can't write properly.
How To Increase your Sales with Article Marketing
By: mr dms
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