How To Introduce Promotional Gifts To Potential Clients
How To Introduce Promotional Gifts To Potential Clients
Many people would love to use promotional gifts in order to promote their company but may be unsure of when to hand them out. Do you give them to existing clients in order to promote a new product or to reward loyalty? Do you save them and distribute them at trade shows? It can be difficult to know when the best time to give out promotional gifts can be. Your timing is important since you want to ensure you get the maximum impact for the least investment.
Trade Shows And Conventions
There can be a great opportunity to hand out promotional gifts at trade shows and conventions. There you are likely to have the chance to give them to a mix of new and existing customers. Be prepared, however, to hand out a large number of promotional gifts because these events are often well attended. There is nothing worse than handing out great promotional gifts but running out. The problem is that it can be off putting to other potential customers if you did not bring enough items for everyone. It may suggest that you lack forethought or are not good at planning and this subconscious suggestion may end up costing you a deal.
When You Sign A Contract
When a contract for a job has been signed it can be great to seal the deal with promotional gifts. One great example of this is using pens. Once the contract has been signed using the personalized pen you can simply let the customer know that they can keep it. In fact, it can be a great way to hand out your contact information and use an item like a pen as a form of permanent, functional business card. Timing is important because you want to make sure that you are not giving the impression that you are handing out promotional gifts in order to bribe customers into signing a contract. Wait until the signatures are down and the deal is sealed and then offer them a gift. Another option is to do so when the job is finished and payment is being exchanged.
By taking the time to learn when to hand out promotional gifts it can take a lot of the stress and guesswork out of the process. Once you know when you want to distribute them it can also make it easier for you to know what you want to give and the quantities that you want to order.