Back links are important for the proper feed backs for your website. They are the strength of character of search engine positioning. They are a great boon to those who can afford lots of money in advertising. They do well to websites that are results of high quality design and good page rank.
There are plentiful techniques available in the internet market to add. Mainly comes the submission procedure where you can submit article, press release, blogs and social networking.
The search engine considers your website based on the relevance of the contents. Every website are grouped by the search engine depending on the amount of back links are available for that particular website. So more the number of links for your website more attention your website receives from the search engines.
Nowadays people have realized the profit and advantage of these links and people have started advertising and exchanging. But this had a bad impact on those who cant afford to buy the links paying huge amount of money. As a result Google have imposed punishment on such activities.
Even it caused an impact on the issue those who are not willing to spend money on advertisements can achieve better traffic from the content of their website. The content can draw the attention of visitors if they are interesting and informative. The content should be linked to your business activities and good. Blogs also do miracles on the same. Back links can bring great publicity for your website and increase the traffic.