How To Launch Bulk Sms Marketing Campaigns

Regardless of the market it competes in, a modern business relies strongly on marketing in order to be successful

. Whatever product or service it offers, it is almost a given that a barrage of similar companies offer the same thing, at the same price. Very few businesses can claim to provide a completely unique product, so for the vast majority, effective marketing is the key to developing a strong customer base.

Pushing branding to one side, as any serious business that intends to launch a marketing campaign already has its brand formulated and ready to go, the idea is to reach prospective customers without wasting time and resources on those outside a target demographic. Large corporations, who can afford it, often put an emphasis on advertising; bombarding the country with their logo and tagline through multimedia means.

This kind of presentation of a brand ensures that everybody takes notice, including those relatively few who the company actually aims to attract. It's inefficient to say the least, and certainly would be no help to smaller businesses cost-wise. The truth is that modern day consumers are, to some extent, numbed to flamboyant branding and bold advertising. They are more likely to be attracted to make a purchase via other means.

One sure-fire way to catch the attention of such consumers is through SMS text messaging. This is about as personal as marketing can get, as two-way conversations can occur between a business and an intrigued new customer, wherever they happen to be. People like offers, it's as simple as that, and receiving one via text is, to many, one of the great joys of mobile technology. Spam however, is not.

When sending out bulk sms messages for marketing purposes, it is vital that the content of the message makes some sort of personal connection. An offer of some sort, such as an exclusive discount, should be promoted as just that; exclusive. If not, it is effectively the equivalent of shouting an offer across the street to a stranger, as opposed to a tap on the shoulder and the whispering of a secret.

This personal touch can be very difficult to achieve, but with a good product or service, offered at the right price in a friendly way, a bulk sms service message can be a very powerful marketing tool. The really tricky bit is collating a database of consumers to contact. Fortunately, the promise of frequent exclusive deals is enough to attract many people and persuade them to offer up their phone numbers.

by: Jassica Thomson

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