How To Make Money Fast Through Ppc Advertising

The business model behind PPC advertising from the perspective of an affiliate marketer is not a new one

. Generally speaking, an affiliate purchases space on which to advertise from web properties that are heavily trafficked. Using creative advertising and good targeting, he then tries to generate sales leads for the companies he's affiliated with in exchange for a commission. If there's a big difference between the two, then he has profited, and it's certainly possible to make money fast by using this method.

Of course, this is an extremely simplified version of how the system works, and the devil is always in the details. There are literally thousands of affiliate programs out there that will pay commissions, and the diversity of the advertisements that an affiliate can generate and strategically place is an element of the business that's only limited by his imagination. PPC advertising has been the vehicle to riches for some people, but as with any fledgling business, the risk to lose money during the testing phase is significant. Knowing what kinds of people can typically be found browsing a certain source of traffic, and knowing how to create the right combination of ads and offers in order to drive those users to take action is a science that requires a lot of dialing in. It's not uncommon for people that are new to the industry to never make it beyond this stage.

So, the question remains, what's the most surefire way to make money fast through paid ads? A lot of experienced affiliates will tell you that the best place to start is in social media. Social networking sites generally have a learning curve that's less steep for a number of reasons. For one thing, a lot of them already have their own self-serve advertising platforms built in, and are able to show advertisers exactly how their standard ad display slots will appear on the end user's screen. They also play host to absolutely vast numbers of users that represent a wide variety of demographics and interest categories, and the network's advertising control panel will allow advertisers to target who their promotions will appear to based on any of these criteria.

This makes social advertising far easier than starting off by trying to learn the ropes with ad networks that display on smaller, more niche web sites. Rather than having to have an understanding of the type of traffic that one's ads are trying to sell to for each major property, running ads on social networks confines the entire process to a single location. Additionally, most of the major social platforms have their own tracking systems built-in. After running test traffic, it's possible to quickly check which ads are getting clicks, and what those clicks are costing compared to the overall advertising budget. This allows users to manage their advertising accounts effectively over the life of their campaign. For anyone that's trying to get their own ad-based online business off the ground, there are few places to begin learning that are kinder to the type of mistakes that most new marketers are likely to make.

by: Lynn VanWychen

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