How To Make Social Media Work For You

Twitter, Facebook, LinkedIn

Twitter, Facebook, LinkedIn. If you havent heard these names, you must have been living in a cave the past few years. No longer a new phenomenon, social media has moved beyond the realm of college students simply keeping in touch via email and instant message. Because so many people make use of such services it is critical for your business to be part of the trend. If you are currently not using social media to reach new markets and gain an edge on the competition, this is the time to start.

It is estimated that big businesses will dedicate up to 15% of their marketing budget to social media in the next few years.

Twitter

One of the most popular social media channels is Twitter. It requires extreme brevity, and direct responses are rare. People sign up on a business Twitter page in order to get regular news, but that doesnt mean they wish to interact. Making your tweets valuable is up to you. The most effective way to gain more followers is to schedule regular say quarterly giveaways and send coupons via your tweets.

Facebook

The real advantage of Facebook is the fact that you can provide links to follow, put a face to a name and actually interact in a more normal fashion. There are rules about selling aggressively, but you can search out people who express an interest in your niche and friend them, slowly building up a client base which will follow you based upon your presented expertise.

LinkedIn

The most underused social media site, LinkedIn has no problems getting people signed up, but is rarely utilized properly. Create focus with your information; for example, instead of linking to My Blog, change the title to something more relevant, such as iPhone Application Designs if that is what you provide. Design ad campaigns, set up events and start groups to connect with other people in your field.

Social media is one of the valuable tools you can use to promote your business and connect with new customers. It is not, however, the only route your business should take. While the number indication that businesses are increasing their focus on social media, which is a good thing, businesses should also develop a SEO (search engine optimization) campaign to compliment the social media marketing campaign. Of course traditional forms of marketing should not be forgotten and should also be pursued.

by: Michael Rupkalvis

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