How To Market Websites Without Breaking The Bank
A website is a collection of information that can be found on the World Wide Web such as articles
, ideas, picture, audio, video, etc for the purpose of relating a thought, product, service or a concept to another. Regardless of the how, why, when or where of a website, it always has a single recurring objective. And that is to drive traffic into the site. The goal of this article is to show the reader how to market your website effectively and efficiently without incurring exorbitant fees.
How to Market Websites: Plan of Action
The first thing you have to do, and preferably before you actually open your website to the public, is to come up with a preliminary plan that determines the following:
1.What is your main objective
2.How will you go about marketing this objective
3.How will you earn the trust of the reader
4.How will you convince the reader
5.How will you go about doing the above mentioned in a systematic, meaningful and easy to understand way
How to Market Websites: Marketing Plan
Assuming you have already determined the preliminaries you are now ready to start marketing your website. There are a lot of marketing strategies out there. Here are some of the most popular:
1.Social media marketing: facebook, twitter, LinkedIn, Google+, etc.
2.Blog site marketing: A very important tip to remember is to concentrate blog sites that relate to your main objective. For example, if you are selling manga related goods then specifically target manga blog sites
3.Forum marketing: Also target your audience but more importantly always reply to a query as soon as possible before your potential gets taken by others
4.Audio/Video marketing: When marketing via audio visual aids always make sure to get to the point but only tackle a single idea or only provide an outline of your main idea. The goal here is to give enough information to wet their appetites but not too much that they no longer feel the need to go into your website.
5.Website linking: Always link from related sites and only from trusted sites. The worst thing you can do is link from a security hazard site and be branded a security risk as well.
How to Market Websites: Outline Your Idea
Have you ever entered a site and did not know what the site was for? Or have you ever opened a site purporting to be one thing but it turns out to be another? Or have you ever entered a site and got shocked by too much information. Most probably you gave up on the site and went to another. This happens to a lot and the worst part about it, is that you already got the traffic but you did not get to convince or answer the need of the visitor. To avoid this you have to make sure your website has all its ideas outlined. By doing this the reader knows what he is getting into and then he can select whatever information he wants to read. Tip, add a few pictures, highlight important points or separate them with tabs and make sure the font is readable against the background.
by: Lemy Yu
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