How To Market your Salon or Day Spa using Twitter

Author: Francis Featherby

Author: Francis Featherby

A hair salon or day spa business thrives on building personal relationships with customers. So it is imperative that your day spa marketing strategies or your salon marketing plan include Twitter as a tool to build your database. Twitter is a micro blogging platform that is essentially a social site to keep in touch with your friends and potential clients. But marketers have used it as a tool to expand their reach and now it has reached a level where it has taken the business world by storm. The purpose of Twitter is to post 140 character updates about what you or your salon are doing at the moment and read the updates of others. Your updates are instantly visible to your followers and you can see the updates of those you follow.Day spa marketing with Twitter or marketing a hair salon with Twitter would involve building a loyal customer database and building a relationship with them. Here is a step by step guide on how you can use Twitter for salon and spa marketing.1. Create a Twitter account: Your Twitter id can be your given name or you may use it to brand your hair salon or day spa business. Just get the basics set up at this point and adjust the settings and notifications as you prefer.2. Giveaway a freebie to build your database: You might want to create a unique electronic giveaway to provide an incentive for people to follow you. It can be any informative content about hair care or body care tips. Once you decide the giveaway, you must design a squeeze page and an opt-in form and post a link to Twitter. So you can direct your followers to the opt-in page where they will input their name and email address and in return will get their freebie. Once you have your database of names and email addresses, you can start building a relationship with them.3. Use your Twitter Bio: Twitter Bio gives you the freedom to use 160 characters to describe you and your salon or day spa. Give a short description and a call to action with the link to your business website.4. Set up a TweetLater account and welcome message: There are some great tools that help you to use Twitter effectively as a marketing tool. One of them is TweetLater which helps you to schedule your tweets and basically organize your marketing effort. You can set up an automatic message for new followers which can include your website link. The message is limited to 140 characters. Choose to send a private message.5. Test your setup: Once you have setup the Twitter and TweetLater accounts you can proceed to test your setup. Set up another Twitter account with a separate email and follow your main business profile. Check whether you are being followed back automatically and whether you are receiving the private welcome message which was set up using TweetLater. Check whether all the links are working properly.Twitter is a great marketing tool which can help to add your Twitter followers to your salon or spa customer database and can help you create deeper relationships with your clients.
About the Author:

Francis Featherby

Day spa marketing strategies

Salon marketing plan

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