How To Out Think Not Out Spend The Competition With Your Online Marketing

How To Out Think Not Out Spend The Competition With Your Online Marketing

Online marketing is a huge, huge industry. With over 130 billion global searches made every month, 90 billion of which are on Google and of which nearly 5 billion are made in the UK, the appetite for information and for products online is vast. Clearly those numbers translate into an enormous amount of potential business with the worldwide value in online sales estimated in the trillions of dollars. They also translate into some extremely tough competition as online marketing budgets slug it out for a share of that spending.

Smart online marketing

50s adman Howard Gossage once said: 'most people would rather out think their competitors than outspend them.' In the case of online marketing it's easy to throw money at the wall. Anyone can do it. It's a perfectly legitimate online marketing tactic for instance to burn huge marketing budgets on PPC campaigns. It's also easy to waste equally huge online marketing budgets through incomplete or weak keyword analysis that leads to you engaging the wrong audience and your expensive message falling upon deaf (or at the very least disinterested) ears.

Wouldn't you rather play it smart? Wouldn't you rather deploy an efficient and effective strategy that delivers plenty of punch for your pound over the long run?

Help yourself from the start by identifying a strong partner to work with and save yourself a whole heap of grief over the long run. They'll give you a clear understanding of what online marketing really is, how it can assist you and how you can put a sustainable and rewarding internet marketing service strategy in place.

What online marketing isn't

Online marketing isn't a game. You're not trying to side step the system or to trick the algorithms. Too may SEO companies play it all hush hush. Holding their (probably blank) cards close to their chests, they'll infer that they have some sort of secret knowledge. That they know how the system works and what it takes to get you flying high. Take care. There are no shortcuts. There is no voodoo. There's only hard work, creative content, smart implementation and crystal clear strategic thinking between you and rewarding search placements.

Real Search Engine Optimisation is all about revealing your relevance. The relevance of your content to the searches undertaken by your target audience. If you're spending all your time and energy ducking and diving instead of diverting resources at creating relevance then you're missing the real trick. That there are no tricks.

What internet marketing is

Strategic search engine marketing is your opportunity to build cornerstone content. Content of genuine value to your audience - a value that will be rewarded with juicy inbound links, a happy social media profile and ever evolving trust from both your visitors and Google. Blogs, white papers, articles, free pdf downloads, killer content that wins hearts and minds in your business sector. So much the better if you operate in a niche. Use your online marketing to dominate it. If you're in a competitive sector then use your online marketing to slug it out with the big boys. Plough the money you save in directing your efforts efficiently into more, better quality content and more relevance that will drive you even further up the SERPS.

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