How To Plan Media To Get Best Results?

Media Management A combination of different roles

The main aim of media planning is to reach the right audience with the right message. Planning model should ensure that they have a 360 degree understanding of the client's target audience before they consider any specific media. There are various processes which give us the best possible understanding of how, where and when to reach the target audience. Good understanding of the type of audience is very important because it forms a solid foundation from which to generate the media strategy and decide media choices. Fresh and innovative ideas are very important in the planning phase but not at the expense of results. After the successful planning the next phase is media buying. Media planning and buying are important phases and thus should be carried out with great care and precautions. Media planningand media buyingservices will ensure that you develop a strong & well recognized web presence. A media plan is not an option, it's a necessity. Without an efficient media plan we can not manage the media needs of any organization.

The successful implementation of a great media plan depends on the media buying phase. To implement the media plan in a successful manner correct type of media should be purchased. Once the media plan is created, we can get in touch with the right creative digital marketing agency. They are actually responsible for making the advert. There are various process to get the adverts on tv screens which is termed as tv advertising, newspapers, radio, posters, through people's letter boxes and online. So the process of purchasing accurate type of media is termed asmedia buying. While buying media make sure that you are guaranteed the best rates, which maximizes their return on investment. The media services provided by the agency should be according to the needs of organization.

Important Persons who are responsible for handling media -

Strategist Strategist is the primary decision maker on buyer side that runs the program, responsible for spending, and overall measurement of investment and they are primarily internally focused.

Community Manager - : The manager is responsible for external engagement with customers in different social channels that include facebook, twitter and other social networking sites.

Media Analytics: The individual often with a market research or web analytics background is responsible for the measurement of the media deployments.

Media designer: Using design skills this individual is responsible for the look and feel of communities, facebook pages, and other content about the brand. This role also includes usability and site architecture.

Media developer: The developer is responsible for the programming to build and assemble the features for tools like blogs, communities, and integration into traditional websites.

Content programmer: While media is often used as a two-way dialog, this individual is responsible for content programming, and generating discussions related to other topics such as company product releases, or making content relevant to the lifestyle of the community.

Influencer Relations:Similar to AR/PR and Media relations this person is responsible for relations with bloggers and influencers.In fact these roles exist for Microsoft's MVP program, and Intel Advisors program. (Formerly called Intel Insiders)

by: Neil Dutta

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