How To Plan Your Seo Projects Profitably
We in our SEO company have gone through a big process over the last twelve months
of trying to cull all our little side SEO projects so we can make one channeled focus into something. You'll have the biggest breakthroughs when you do that. The example that I like to use is AAABBBCCC, AAABBBCCC.
Let's say each one of those series of As, Bs and Cs is a project. Each project will take one month to get to completion. For us to finish project A it will take us one month.
If you're going to start three projects in month one, and you get a little bit done of each one, you're not going to see any results until three months down the track. This is just on the three month scale. We know we're already a quarter of the way into this year and you're probably wondering, what just happened to the first part of the year? I had all these exciting plans to get things done and we're already a quarter in. Time moves really quickly. This three months, blow that out to six months, twelve months. If you're starting multiple SEO projects, you won't get them through to completion.
The best thing you can do is start project 1, go through to completion, and get paid for it. At the end of each of the projects you will get paid. It will help fund the next stage. Focus is key and I've been guilty of that one.
Next, information products, for one we have SEO products they are definitely a good way to go. E-commerce I've made work, selling services. There are plenty of ways to skin a cat. You choose one that is going to work for you. Just pick one. The 80:20 rule, is quit looking for the holy grail. Build something of value. Know your business model's numbers. You need to make sure you map it out. You need to be asking, how am I going to apply this to what it is that I'm doing?
You should start to model what is your funnel. Draw a picture of it when you get a chance, saying, here are the products and services I'm selling. Here are the back end SEO services I'm selling. As part of my internet marketing practices, I see here if I can build in some sort of continuity or high end. If you have a high end, some people just like to spend more with you because they like to get closer to what it is that you're doing. Give them that option. If you don't give them that option, they're not going to buy your $10,000 package or whatever it may be.
Work on your best ideas as well. I had this thing where I'd put off my best ideas thinking I'll get to those, I'll just get this base right. The best thing you can do is just start working on your best ideas now. That needs to be your focus. That AA should be whatever your biggest thing is that you think, yes, I'm going to make the biggest thing and I'm going to start on that. To any of the SEO projects, focus is the key to success.
by: Jimmy Cox
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