How To Present Network Marketing Opportunities

To effectively present network marketing opportunities

, you must begin with an understanding of your prospects. We all realize that people come in all shapes and sizes. In their uniqueness, people respond differently to different methods of opportunity presentations. Unfortunately, most network marketers only utilize one way of presenting their network marketing opportunity to a prospect. If they were trained to use a white board and draw circles, then that is the only form of presentation they make. On the other hand, a person who hands out DVDs and CDs finds themselves lost if they have to make a presentation with a white board. Today I hope you'll consider expanding your methods when it comes to the presentation of your primary business.

The most successful marketers recognize the need to be skilled with a variety of presentation strategies. Mastering these methods allows them to connect much more effectively with a much broader audience.

The first group of prospects I want to talk about are those that need something they can hold in their hand and look at. Every network marketing company offers brochures, fliers or catalogs of some sort. When this type of prospect gets your opportunity materials in their hand, they feel connected. They appreciate this type of "hard" information, because they can flip pages back and forth, skim with their finger or hand it to someone else for review. This method should not be limited to offline MLM prospecting. I would encourage even the most die hard online marketer to send printed material to their leads. By doing so, you will connect with those who "never buy anything" online or through email. Sending out a promotional DVD can also work well with this type of prospect.

The next group of prospects are those who are responsive to email. It is this group that makes your email autoresponder a non-negotiable item in your business system. This group develops a connection with you because of the regular correspondence they are receiving from you via email. This ongoing connection fosters trust and an openness to the recommendations you are making. A great way of presenting network marketing opportunities to this group is through the use of the "ps" in your email. This presents your opportunity to the prospect in a non-threatening way, giving the prospect a sense of control. Another alternative to this tactic is to send an email that includes a special invitation to review the business opportunity that has been so profitable for you. You can then direct your prospects to an online webinar or video presentation of your network marketing business.

Another group of prospects are those who need to feel a personal touch. For this group a phone call is invaluable. Anytime a lead provides you with a phone number it is always a good idea to make contact with that person in 24-48 hours. The warm voice on the other end, is much more meaningful to this type of person and they have made this indication by providing you with their number. This type of person is reflective of much of the population in the fact that they prefer to do business with someone with whom they have become acquainted. During the phone call you can determine if this prosepct would be more responsive to written material, a DVD or a website video presentation.

Utilizing all three techniques with each of your prospects is a highly effective, broad based strategy. Not only will you target the different personality types, but you will also be reinforcing your opportunity message through a variety of methods.

When it comes to presenting network marketing opportunities, the best strategy to use is a multi faceted approach.

by: Carl Willis

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