Having online presence has become very important these days for any business to improve its sales
. A small business requires to be promoted to secure its place in the competitive online industry.
To start promoting a website, it requires to be developed fully because there is no point of marketing or promoting a website that is unfinished. So before starting to promote, make sure that it is fully developed.
Do enough keyword research and have those keywords on your web page. Having appropriate keywords on the website that you are targeting to drive customers helps the search engine to know about your website and index them to give appropriate results.
Have good content on the website that impress the audience and search engines that index your web page.
Never allocate huge budget to promote your website instead come up with small budget for month and do needy. Here is how you can move further in promoting a website with a small budget.
Create a pay per click advertising account: it is a great way to get instant exposure and immediate traffic. Don't worry about the budget, even if you have very low budget, it allows you have access to keywords search tool which can be invaluable data for you in future marketing efforts.
Write articles and press release to distribute them on web: distributing press release meaning you are announcing your business all over the web. There are several online press release distribution sources that offer different packages ranging from $80 to $360. You can sign-up for the package that you can affordable and helpful.
Buying directory links is other way to get some exposure. There are some directory like yahoo, ezilon that offers permanent directory links for one time payment. To get maximum advantage, buy some best directories and place a link in it.
Blog: having a blog to your website and pacing keywords in the front page of it gives you maximum results. This option does not cost you much except few dollars for content. To get exposure for the blog start submitting the post to social media sites like Facebook, stumbleUpon and many other social networking and bookmarking sites. To ping the social media site, they require sign-up for them and at the same time they offer great opportunity to meet fellow bloggers and make good contacts that can become customers in future.
Doing the above mentioned promotional methods will not cost you too much and it is possible for any small business and can attain set goals.