How To Reach Over 95% Of Your Network Prospecting Leads
Have you ever wondered how to correctly pitch your opportunity to your network prospecting leads
? Is the wrong pitch losing you sales?
Hopefully I can demonstrate to you now that there is a way to connect with over 95% of your network marketing prospects which will. in the end, mean more sign ups and therefore more money in your pocket.
It may be an obvious statement but everybody is different and they all look at things from a different perspective and ask different questions about the same thing. For example if you took a group of kids out of nursery to look up at the moon some might ask why is it there? Some will want to know how did it get there? Some will ask what does it do? And there would definately be some who would want to know what would happen if it fell down? And that basically summarises the 4 types of people you will come across when promoting your product or opportunity The whys, the hows, the what fors and the what ifs.
So in order to attract and retain your prospects interest you have to somehow relate to their different styles and values. This is a major key to your network marketing and your advertising success. If you can attract more of your mlm leads it stands to reason that you are in a far better position to sponsor them and in the end that equates to more money for you.
So lets go through these 4 different prospect types one by one and see how you can persuade them to buy your products or invest in your downline.
The first type is the Whys. These are the sales people, the persuaders and motivators of other people. Statistically they will be about 35% of your leads and will have the shortest attention span! I dont mean this in a derogatory sense but if you havent sold the product or opportunity to them in a very short period of time they will see problems ahead for themselves when they try to do the same thing. This group of people are probably not all that interested in setting up a network marketing business. They see themselves as salespeople and are only interested in making money asap. So the obvious answer to their question of why should I buy your produst or pay to be part of your downline should be along the lines of This has the possibility to bring you wealth and the freedom to do what you want. Maybe not as blunt as that but I hope you get the idea.
The next group is the Hows. These are the technical people, geeks if you like, who are interested in the technical, medical or whatever aspects may be relevant to your product or opportunity and they will make up about 25% of your leads. They have got a better attention span than the Whys but you had better be sure that you are well versed in everything about your product or opportunity because some of the questions will be straight out of left field and you could be left with the feeling that they know more about your product than you do. Never good! No matter how they phrase their question it always comes back to a basic how does it work and you must be able to tell them how it operates and how it produces its final results.
The third group is the What Fors. They are, or at least like to think that they are, the better educated for want of a better description. They will make up just under 20% of your prospects and will be interested in objectives and outcomes and will hit you with questions like - What benefit will I have if I buy your product/sign up for your opportunity? What is the purpose of your product/opportunity? These are potentially the most difficult questions and you must respond by giving them a practical final result This product/opportunity will complete these things for you and enable you you to do them better, faster, less expensive etc. etc
The fourth group is the What ifs. They will make up about 20% of your mlm leads and they are the people who concentrate on the opportunity and tend to be your innovative potential customers. You may be marketing your product or opportunity in a particular way and their question my well be What if I used the product for. or applied the opportunity in this way.. Now, honestly, the chances are that you will not have a clue especially if its a suggestion you have never heard of! The important, and obvious, thing here is not to start spouting nonsense, but to try and persuade him, or her, that although that is a use that you have never heard of before there is absolutely no reason that it wouldnt work. On the other hand if you know it wont work, you must tell them as that will let them see that you are not a sale at any cost kind of guy and may persuade them to buy into it anyway. Remember honesty is the best policy always!
Now to bring all of this together into a plan you can start using for your network marketing prospecting you need to have a structure in place when you start talking to your prospects about your product or opportunity and it boils down to the following:-
1.Why they must invest in your product/opportunity and how it will benefit them personally
2.How your product/opportunity does what it does
3.What it will do and what it will your prospects to do
4.What other imaginative and off the wall things your prospects could do with it
Easy? No its not! What Ive just laid out is a basic pitch for your prospective customers but remember what I said at the beginning of this piece, everybody is different! Some prospects may fall into one category, and some may appear to be in all four. The most important thing is to be prepared for any question and that can only come by doing your homework on your product or opportunity. Its amazing the number of times Ive been contacted by people who dont have a clue about what they are selling!!
by: C. Brodie
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