How To Start A Successful Google Adwords Campaign
Many businesses who used Google AdWords were successful because for a minimum of just 5 cents
, it provides highly targeted traffic.
Compared to link exchanges, e-zines, banner ads where you wait for weeks or even months for your listings in search engines to emerge, Google Adwords is every web marketer's ideal promotional tool.
Within only minutes, you can already set up your AdWords account and campaign as well as make money in days.
Google AdWords are tiny pay per click ads exhibited on Googles right side search results; these ads provide extremely targeted image or text ads which are based on specific words individuals use to look for or search for products.
According to Google, your ads will be operating with 99 percent accuracy unto your chosen target audience. Give it a try.
Steps in setting a Google AdWords campaign:
1. Study the Google AdWords overview so to familiarize yourself as to how it works.
2. Find a high demand service or product to promote; this can either be an affiliate or your own services or products.
3. Keyword research. Think of main keywords that users would possibly enter unto a search engine which is related or associated to the product you are promoting. Also try to establish similar or alternative keywords.
4. Build ad group for every main keyword phrase or keyword. Think of or create to-the-point, snappy ads that convinces users to view your website. Make certain though, that they are kept in agreement with Google's editorial policy.
You can utilize Wordtracker to find another 10-20 related keywords to your main keyword.
This will allow you to target individuals who are precisely using those certain words for internet searching.
5. Verify how many AdWords campaigns you have. To do this, in the Google search engine, enter one of your main keywords then look how many ads are being displayed.
This shows you the number of AdWord campaigns which are already running. If you see few exhibited Google Ads only and your targeted keyword is currently in high demand, meaning has great number of searches, then there is a great possibility that you created a successful ad campaign.
6. Write your ad copy. To present you with an idea, as to how to effectively write it, observe the ads individuals are using already on Google.
You should use your keyword phrase or main keyword in your ad copy title. Write a different ad copy all your ad groups.
7. Create your Google AdWords account. An activation fee of $5.00 is usually charged, after which you establish the amount you will pay daily and per click.
CPC or Cost-per-click ranges from $0.05-$50 and daily budget is 5 cents minimum, or maximum of as high as you desire. Generally, higher CPC means higher ad listings.
8. Test, monitor, experiment. As you monitor your keywords and Ad groups performance, you must also try and experiment on new things.
In fact, you can alter a word in your ad then compare side by side the results; whether the results are negative or positive, at least you tried, and if it is positive, then you will benefit; whereas if it is negative, then you can always put the original word back in.
If, after you have followed all these steps meticulously you still do not attain success, then it is not that what you do is wrong, but that the product that you are you are trying to promote or sell is wrong.
To know if the product is has great market potential, ask yourself if your product will be helping someone to solve their problem or is your product is another great idea? Because if it is a great idea, then consumers are not in dire need searching for it.
Continue to monitor and revise your Ad groups and keywords while you are observing or looking at your popularity excel and sales.
With Google Adwords you effectively connect with your online customers immediately after signing in.
Google AdWords does not stop for breaks; it is waiting seven days in a week, twenty four hours each day for online consumers searching for your services or products and immediately after they begin their search, Google AdWords informs you.
Now that is effective campaign indeed!
by: Elijah Chai
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