How To Start Your Booklet Marketing
Have you ever considered using booklet printing or cheap booklets for your marketing campaign
? Sure, you have brochures, catalogs and emails for your advertisements, but have you ever wondered how print booklets can help you accomplish your marketing goals?
For one thing, booklet printing as a marketing tool is very easy to produce. In fact, its very simple to design and quite effective, if I may add. They can even be one of your most effective tools in your arsenal. So if you still havent tried cheap booklets yet, you might want to start now with these simple steps:
Step 1: Whats your purpose?
Determining your objective to come up with your print booklets is the very first step to have when using booklet printing for your marketing campaign. Do you intend to use them for business-to-business marketing? Or do you want to have them complement your poster printing? Your purpose of coming up with your booklets will determine the topics that you would want to provide in your collaterals. It will also set the types of questions as well as the quantity of information that you will use when printing booklets.
Step 2: Do you have a case study?
If not, then you better order one to be written. Case studies are much like testimonials that they are essential if you want your information to be backed up by success stories of your product or service that you are marketing. A copywriter can very well help you with writing your case studies if you cant do it yourself.
Step 3: Do you have an informational page?
An informational page is important to booklet marketing as it allows you to showcase how your product or service works, why it works, its history and how the idea started. Illustrations and graphic images to illustrate your information can go a long way in getting your ideas understood easily.
Step 4: Do you have FAQs?
Frequently asked questions are staples in many booklet printing. Your target audience would definitely be asking questions about your product or service and how they can get benefits from them. A list of FAQs can help them zero in on the most important topics they need to know about your product or service.
Step 5: Compile all the elements.
When its time to put all your information together, compile them as follows: first two pages for the case study; next two pages for the informational pieces; and the last two to four pages for the FAQs.
Step 6: Include your companys contact information.
Its not only the information you have on your product or service that should be visible in your cheap booklets. Be sure to have your contact information in evidence as well. Put your address, email address, even your mailing address; your phone number, mobile number, fax number and toll free numbers; and most especially the person they can contact. Make sure that your target clients will have the essential contact information that will help them get in touch with you right away.
Step 7: Finally, review your booklet.
Edit and correct your booklet. Make sure that every element is in place and be sure to have not more than 8 pages but not less than 6. Less than that and you wont be able to give enough information; more than 8 pages would overwhelm your target readers with so much that they wouldnt be able to handle anyway.
by: Kaitlyn Miller
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