How To Start Your Google Adwords Campaign On A Budget!

If you have had several accounts with Google adwords over the years

, then you know how easy it is to spend a small fortune. It pays in the long run to learn some cost cutting tricks. If you feel that Google adwords is way too expensive for the number of results that it delivers then you may need to take a closer look. Google adwords is a way to short cut the system and start generating traffic to your website almost immediately as opposed to doing SEO and trying to rank number one in organic search.

When you set up your adwords account always make sure that you pick your country's currency otherwise, with the rate of exchange varying up and down, picking the wrong currency could be a costly mistake.

Do your research when it comes to selecting keywords to use in your campaign. Long tail keywords are recommended because prospects using those in search, tend to be more of a buyer. Keyword research is crucial when it comes to setting up your campaign, picking the wrong words could be a very costly mistake.

To start off with be sure to calculate a strict daily budget and test your campaign to see how the keywords are working. If done correctly a Google adwords campaign can be a very effective advertising tool. Limiting your budget to begin with will give you a good feel of what's working and what isn't so you can make the necessary adjustments as the adwords campaign goes along.

Another way to save money with google adwords is to start with a low CPC rate, and then adjust that amount after the campaign gets started. Remember picking a generic keyword can get you lots of clicks but not sales, which will cost you dearly in the long run. One of the biggest draw backs with a Google adwords campaign comes under the adsense program. Even though it's considered fraud for a webmaster to click on his own adsense buttons, that doesn't stop them from begging others in the chat rooms to click for them. This seems to be a common problem. Click fraud seems to be more under control today because of software that can be used to track an IP address. This deters fraudsters from trying to beat the system.

In the startup days a web developer may have tried to cheat the system by clicking on their own ads. The only way that you could detect it was by checking your log page and block out those websites that were caught cheating the system.

Google adwords does the best that they can to try and discourage click fraud but as with anything some website owners will still try. In the beginning you may not get the desired results that you were looking for in an adwords campaign, but if you keep testing and tweaking your choice of keywords, you could easily find the winning combination that works for you. There have been thousands of successful Google adwords campaigns but it also pays to look at other upcoming search engines as well like the new MSN search engine called Bing. It's getting rave reviews and the competition may not be as stiff on there as it is on Google.

by: Dan Johnson

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